12 Event Debrief Questions You Must Ask After an Event

CEO Tam DT
Hosting a successful event involves juggling multiple goals, from increasing registrations to driving brand awareness. Evaluating the true success of an event can be challenging with so many competing priorities. However, there's a solution -...

Hosting a successful event involves juggling multiple goals, from increasing registrations to driving brand awareness. Evaluating the true success of an event can be challenging with so many competing priorities. However, there's a solution - the event debrief meeting. In this article, we will explore what an event debrief is, how to conduct one effectively, and the key questions you should ask.

What is an event debrief?

An event debrief is a post-event follow-up meeting where team leaders analyze the event's performance and compare results. It is crucial to hold the debrief as soon as possible after the event ends to capitalize on opportunities while the experience is still fresh in everyone's mind. Streamlining the debrief meeting is essential to make the most of everyone's time.

What should you include in your event debrief?

During the event debrief, you can gather meaningful information and squeeze all the value out of the event. Here are the key points to focus on:

Goals, Objectives, and KPIs

Consolidate event metrics and key data points before the meeting. This will allow your team to explore event KPIs such as attendee check-ins, surveys, and session analytics. Identify new leads generated from the event and celebrate wins.

Main Achievements

Identify your top achievements from the event to benchmark progress. Look at figures like total registrants, attendees, marketing qualified leads (MQLs), attendee satisfaction, and annual recurring revenue (ARR) generated from the event.

Attendee Demographics

Review attendee demographics and update your databases. This helps ensure that your marketing and planning efforts effectively target the right groups, and it assists with diversity and inclusion planning.

Top Companies and Industries

Determine which companies and industries showed interest in your event. This information helps inform future outreach and strategy.

Engagement Metrics

Dive deep into event engagement metrics to understand attendee interests and motivations. Analyze participant data, audience engagement, registration check-ins, and sponsor/exhibitor booth scans. Leverage this data to enhance your event strategy.

Marketing Performance

Evaluate your marketing performance, including pre-event and in-event emails, social posts, content, and advertisements. Gain insights into trends and identify your most engaging channels and communities.

Return on Event (ROE)

Analyze your return on event (ROE) metrics and compare them to your target goal. Keep in mind that generating a realistic ROE may take time, especially for hybrid events.

diverse group of women having meeting to discuss event debrief questions caption: Diverse group of women having a meeting to discuss event debrief questions.

What questions should you ask during an event debrief?

To make the most of your event debrief meeting, here are 12 questions to consider asking your event team:

  1. What was the planning process like? What were the challenges and successes?
  2. How would you rate the overall success of the event?
  3. What worked well and what didn't?
  4. How did we perform against our budget?
  5. What should we continue doing for future events?
  6. What would you do differently next time?
  7. What did attendees think of the event experience?
  8. How did the event format (hybrid, virtual, in-person) impact the experience?
  9. How does this event compare to previous events?
  10. How was attendee engagement, registrations, and sponsorship engagement compared to past events?
  11. How did our event management software help or hinder our event success?
  12. How did our team perform during the event?

Remember, asking the right questions and framing them correctly is vital for a successful event debrief. If you're looking for debrief question templates, check out our resource page for in-person, virtual, hybrid, and webinar event production kits.

What else can you do to achieve event success?

While the debrief meeting is a significant part of your event, it's not the only factor. To ensure event success, approach the conversation correctly and ask the right questions. Check out our article "51 Event Survey Questions You Should Ask Attendees" for a definitive list of event survey questions.

Now that you know the importance of the event debrief and the questions to ask, you can confidently evaluate your event's success and make informed decisions for future events. Happy debriefing!

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