Are you thinking about rebranding your hospitality property? You're not alone! In fact, one-third of hotels in the U.S. have rebranded since they started operations. And it's no surprise why - presenting a consistent and well-crafted brand image can lead to a 23% increase in revenue and increased brand loyalty. A tailored brand will attract the business and audience you desire for your hotel.
To help you on your rebranding journey, we have curated a list of four top hospitality branding agencies that are experts in building compelling brands that attract repeat business. These agencies understand the importance of creating a harmonious balance between your goals and your consumers' expectations. They immerse themselves in your business, leveraging data, technology, and industry insights to create branding and marketing solutions that drive consumer conversion and brand affinity.
Let's take a closer look at these agencies and the services they offer:
1. Spark
Image source: Spark
Spark understands that what you hope to accomplish and what your consumers are looking for might be two different things. They strive to strike a harmonious balance between the two by immersing themselves in your business. Spark capitalizes on data, technology, and industry-proven insights to meet your needs. They work hand in hand with your team to discover the recipe that drives consumer conversion and brand affinity.
Areas of specialization:
- Brand design
- Content studios
- Media distribution
- Social media
- Creative campaigns
To see a case study, check out their branding project for Luminary Hotel Company in Florida.
2. IdeaWork Studios
IdeaWork Studios takes a different approach than the norm when it comes to hospitality branding. They are the antidote to big agencies and bureaucracy. With cutting-edge design and tech, combined with best-in-class brand sensibilities, IdeaWork produces incredible work on time and on budget. They have an impressive portfolio of high-end clients in the hospitality, real estate, gaming, luxury, and entertainment industries.
Areas of specialization:
- Branding, brand strategy, and visual identity
- Website design and development
- Custom CMS applications
- Graphic design for online and offline media
- Mobile application design and development
- Search engine marketing and optimization
- Social media strategy and management
- Online advertising
- Email marketing
Take a look at how IdeaWork approached crafting a brand image for the Howard Hotel that matched their cutting-edge Scandinavian design.
3. Fine
Fine is a hospitality branding agency that has the potential to completely redefine your brand. They firmly believe that branding work is the utmost determinate in the perception of your company. Their goal is to create a deep connection with your customers, reshape your business, differentiate your message, and help you make a splash that truly disrupts the hospitality industry. Fine specializes in creating an experience that lives up to your brand, both online and offline.
Areas of specialization:
- Strategy & positioning
- Naming & nomenclature
- Brand development
- Web destinations
- Campaigns & activation
- Search engine optimization
Get a taste of what Fine is capable of by checking out their brand refresh for Kimpton Hotels.
4. Company B
Company B understands that every great brand starts with a story, and they're here to help you tell yours. From developing your overall concept and business plan to designing imagery, messaging, and even interiors, they are leaders in every aspect of hospitality branding. Company B is well-known for their extensive work with industry-leading properties, ranging from boutique hotels to chains.
Areas of specialization:
- Concept development
- Brand development
- Special events
- Graphic design
- Social media
- Website development
- Sales support
- Email marketing
- Public relations
Check out their brand development project for Iron Horse Hotel to see Company B's branding expertise.
Whether you're looking for an agency that understands the delicate balance between your goals and your customers' desires, a team that takes a more personalized approach, an agency that can redefine your brand, or a partner that can help you tell your unique story, these top hospitality branding agencies are here to help you tackle your rebranding journey.
