7 Types of Videos Every Travel Agency Should Be Using

In 2021, the popularity of travel influencer content on platforms like Pinterest, Instagram, and TikTok skyrocketed, increasing by an impressive 63%. This trend is expected to continue growing, making videos an essential component of successful...

In 2021, the popularity of travel influencer content on platforms like Pinterest, Instagram, and TikTok skyrocketed, increasing by an impressive 63%. This trend is expected to continue growing, making videos an essential component of successful travel marketing and viral online content. If you want your travel agency to stand out and succeed in this crowded landscape, incorporating video into your social media strategy is crucial.

If you're just starting, here are some fantastic video concepts that can help kickstart your video marketing efforts.

The Best Types of Videos For Travel Agency Marketing

1. Destination and Travel Guide Videos

As a travel agency, you are expected to be a trusted source of information about the destinations you offer. One of the best ways to showcase your knowledge is by creating unique and informative videos about the locations your agency services. Travel guide videos aim to answer questions that potential travelers may have about a specific place. For example, you can highlight the top tourist attractions, recommend the best hotels and restaurants, and offer insights into the local culture, currency, and language. You can even create specialized travel guides tailored to specific groups, such as LGBTQ+ tourists or student travelers.

These types of videos, often categorized as awareness content, help attract people who are interested in traveling to a particular destination. When creating travel guide videos, keep the following tips in mind:

  • Think of your ideal viewer and tailor your content to their interests and preferences.
  • Keep your videos short and engaging, focusing on the most interesting and lesser-known aspects of the destination.
  • Pay attention to detail and consider breaking your videos into smaller segments to provide a comprehensive view of the location.
  • Optimize your destination videos for search engines to increase your visibility and drive traffic to your business.

2. "About Me" Videos

In today's market, consumers are not only looking for good service but also for a personal connection. If you already have people visiting your "About" page on your travel site, why not enhance their experience by including an engaging "About Me" video? This type of video allows you to tell your personal or business story in a more entertaining and relatable way, fostering a stronger bond with potential clients. Here are some tips for creating compelling "About Me" videos:

  • Put a face to your brand and show your own personality to build trust and credibility.
  • Keep your videos short and concise, aiming for a runtime of under two minutes.
  • Highlight what sets you and your brand apart from the competition and why potential clients should choose you.
  • Add fun elements by sharing interesting facts about yourself or your business.
  • Include a powerful call-to-action at the end of the video to guide viewers on their next steps.

Remember, your "About Me" videos can be used across different platforms, including your website, landing pages, emails, and social media channels.

3. Share Travel Tips

Do you have valuable tips and recommendations for travelers? Consider creating videos that share your expertise and provide helpful guidance. For example, you can create videos that offer tips on finding the best AirBnB deals or create a weekly video series highlighting your favorite travel tips. These types of videos not only showcase your knowledge but also position you as a valuable resource for potential clients.

When creating travel tips videos, remember to:

  • Choose the appropriate music to enhance the mood and tone of your video.
  • Keep your videos fun and engaging while delivering valuable information.
  • Use captions and subtitles to ensure viewers can follow along even if they're watching on mute.

4. Deals and Promotion Videos

Promotional videos are a powerful tool for converting leads and driving sales. Whether you're targeting new clients or offering existing ones exclusive deals, promotional videos create a sense of urgency and fear of missing out. Here are some tips to keep in mind when creating your promotional videos:

  • Use catchy sound bites and titles to grab viewers' attention.
  • Make sure your video clearly communicates the benefits of the deal and includes a deadline for taking advantage of the offer.
  • Create multiple versions of your promotional videos to avoid appearing spammy.
  • Include a strong call-to-action that directs viewers on what to do next.

5. Testimonial Videos

Reviews and testimonials play a significant role in the travel industry. Potential travelers rely on the experiences and recommendations of others when making their decisions. Leverage the power of customer testimonials by creating videos that showcase the positive experiences of your happy clients. These videos help build trust and foster a connection between your brand and potential customers. Keep the following tips in mind when using testimonials in your videos:

  • Ask customers why they chose your agency and how you exceeded their expectations.
  • Film testimonials using smartphones or other personal devices to create a more authentic and relatable experience.
  • Use stock footage and lifestyle shots to enhance your videos.
  • Upload your footage to a professional video editing platform like Promo for easy editing and customization.

6. Trivia Videos

Engage and educate your audience with trivia videos that share interesting facts about popular travel destinations and landmarks worldwide. Trivia videos are a fun way to entertain viewers while getting them excited about their next trip. Consider creating trivia videos where you ask clients questions about specific cities or countries, prompting them to answer in the comments. Remember to make your videos entertaining and visually appealing to capture viewers' attention.

7. Question & Answer Videos

Addressing the questions and concerns of potential clients is crucial for building trust and establishing yourself as an expert in the travel industry. Create Q&A videos where you respond to frequently asked questions about specific destinations. You can share these videos directly on social media, add them to your FAQ page, or use them in targeted advertising campaigns. Here are some tips for creating effective Q&A videos:

  • Gather questions from customer interactions and prioritize the most frequently asked ones.
  • Create a script to structure your answers and keep them concise.
  • Add captions and subtitles to keep viewers engaged, especially if they're watching with the sound off.

Promote Your Travel Agency Business on Social Media

To effectively promote your travel agency on social media, consider the following strategies:

Show Your Expertise

As a travel agent, you should be a valuable source of accurate information about exciting and adventurous destinations. Share refreshing holiday destinations, highlight the best airlines, restaurants, hotels, and provide insights that make each place unique.

Offer Great Deals

Customers are always on the lookout for great deals. Make sure to regularly advertise special room rates, last-minute offers, and other exclusive deals on your social media platforms. Creating a sense of urgency and exclusivity will improve brand awareness and customer loyalty.

Use Retargeted Ads on Facebook

Retargeted ads are an effective way to stay top-of-mind with potential customers who have previously visited your website. By serving ads to these individuals on platforms like Facebook and Google, you can maintain brand awareness and drive conversions. Don't overlook the power of retargeting in your marketing strategy.

Ready to Scale Your Travel Agency Marketing?

Creating videos for your travel agency can be a time-consuming process, from planning and scriptwriting to production and editing. If you're looking to streamline your video creation and marketing efforts at scale, consider using Promo. With Promo, you have access to professional tools that allow you to create and edit professional travel, Airbnb, and marketing videos in just minutes. Choose from a variety of ready-made templates, customize them to match your brand, and share your videos with your customers effortlessly.

So, don't wait any longer. Take advantage of the power of video marketing and start captivating your audience with compelling content that showcases your travel agency's unique offerings.