Holding Court: Wimbledon and the Future of Tennis' Rising Watch Ambassadors

CEO Tam DT
The retirement of tennis legends Roger Federer and Serena Williams, along with the advancing years of veterans like Rafael Nadal, has paved the way for the emergence of a new generation of tennis players as...

The retirement of tennis legends Roger Federer and Serena Williams, along with the advancing years of veterans like Rafael Nadal, has paved the way for the emergence of a new generation of tennis players as brand ambassadors for watch companies. With the 2023 Wimbledon tournament underway, let's take a closer look at some of these young tennis stars and the watch brands they represent.

Rolex: A Legacy on the Court

Rolex Photo: Rolex

For over four decades, Rolex has been an integral part of tennis culture. As one of the sport's major sponsors, Rolex's iconic watch dials can be seen tracking match lengths courtside at the All England Club. The brand has a long history of association with tennis icons, including Bjorn Borg, Chris Evert, Stefan Edberg, and the legendary Roger Federer. Rolex's commitment to the next generation is evident in their roster of young talent, which includes Coco Gauff, Casper Ruud, and Stefanos Tsitsipas. As a testament to their prominence, Rolex boasts both the men's and women's world number ones among their brand ambassadors.

Poland's Iga Świątek, already a ladies' world number one at just 22 years old, is a force to be reckoned with. She has already clinched four Grand Slam titles, including one U.S. Open and three French Open victories. Her favorite among the Rolex collection is the Datejust, with the aubergine Roman-dialled version being a standout choice. She has also been seen sporting a pink DJ 36 in steel with a diamond bezel.

On the men's side, Spain's Carlos Alcaraz is a rising star with his eyes set on the Wimbledon trophy. At the tender age of nineteen, he won the U.S. Open, and now, a year later, he aims to go even further. Alcaraz favors Rolex sports models, and the black-dialled steel Daytona he wore on the U.S. Open podium last year exemplifies his style and success.

Richard Mille: Paving the Way for New Talent

Sebastian Korda Sebastian Korda - Photo: Richard Mille

Rafael Nadal, one of the sport's greatest players, has long been associated with Richard Mille. As the brand's highest-profile ambassador, Nadal's retirement will leave a void, but Richard Mille has found another rising star to fill the gap. Sebastian Korda, a twenty-two-year-old American with a tennis pedigree, is set to carry the brand's name forward. Born to professional tennis-playing parents, with his father Petr once ranking number two in the world, Korda has big shoes to fill. However, his recent quarterfinal appearance at the Australian Open shows great promise.

Korda's preferred timepiece is the remarkable RM 67-02 by Richard Mille. Made from Quartz TPT, carbon, and Grade 5 titanium, this high-tech marvel weighs a mere 32 grams and is shock-resistant enough to endure intense gameplay.

Hublot: Looking to the Future

Borna Ćorić Borna Ćorić - Photo: Hublot

Novak Djokovic, currently at the peak of his career, is chasing his eighth Wimbledon title and eyeing a record-breaking 24th Grand Slam victory. However, as Djokovic moves towards the end of his tennis journey, Hublot is already focusing on the future. Borna Ćorić, a twenty-six-year-old powerhouse from Croatia, has been a Hublot ambassador since his junior days in 2015. With his athleticism and talent, Ćorić aims to make a mark at Wimbledon this year.

Ćorić's wristwear collection includes the titanium and ceramic Big Bang and the limited edition Big Bang Sang Bleu II in King Gold, creating a powerful visual statement on and off the court.

TAG Heuer: Embracing New Stars

Félix Auger-Aliassime Félix Auger-Aliassime - Photo: TAG Heuer

While Naomi Osaka, one of TAG Heuer's star endorsers, takes a break from tennis, another rising North American star is set to represent the brand at Wimbledon. Félix Auger-Aliassime, a towering presence at 6'4" and ranked as high as number 6 in the world, poses a formidable challenge to his opponents.

Auger-Aliassime sports TAG Heuer's Connected Calibre E4 Sport Edition smartwatch. With its blend of smartwatch functionality and a more traditional watch experience, it offers the best of both worlds.

As the torchbearers of the sport change, watch brands have found a new generation of tennis ambassadors to carry on their legacies. These young stars, with their talent, style, and dedication, are poised to make their mark both on the court and in the world of watches. So, as we watch Wimbledon unfold, let's keep an eye on the next generation and the timepieces that accompany them on their remarkable journeys.

Featured image credits: Rolex, Richard Mille, Hublot, TAG Heuer

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