Where is NFL popular outside the United States? Exploring the Global Appeal of the League

CEO Tam DT
The NFL, America's most popular professional sports league, has captured the hearts of millions of fans within the United States. With its 32 teams, high stadium attendance, and a massive TV audience, the league's popularity...

The NFL, America's most popular professional sports league, has captured the hearts of millions of fans within the United States. With its 32 teams, high stadium attendance, and a massive TV audience, the league's popularity is undeniable. However, unlike the NBA, which has a global following, the NFL has not yet achieved the same level of international popularity.

But don't let that fool you. The NFL has managed to cultivate a dedicated fanbase worldwide. Over the years, the league's popularity has been steadily growing outside the United States, thanks to savvy marketing strategies and compelling content. Let's take a closer look at which countries have the most NFL followers outside the US.

Mexico: An Unexpected Love for American Football

According to the Global Web Index, Mexico leads the pack with the highest number of NFL followers outside the United States. With over 23 million fans, our North American neighbors have embraced the league passionately. This comes as a surprise, considering their cultural ties to soccer, a game that typically dominates their sports landscape.

Brazil: A Nation Transfixed by American Football

Following closely behind Mexico is Brazil, with approximately 20 million NFL fans. The Brazilian population's enthusiasm for the league is remarkable, considering the country's love for soccer as well. Their genuine interest in American football showcases the global appeal of the NFL.

Canada: A Strong Football Connection

Canada, a country with its own football league, comes in third place with over 7 million NFL followers. Despite having a football league of their own, Canadians have embraced the excitement and thrill of the NFL. The country's passionate football culture contributes to its sizable NFL fanbase.

South Korea: A Growing Love for American Sports

In Asia, South Korea takes the lead with approximately 7 million NFL followers. The country's affinity for American sports, including football and baseball, contributes to the growing popularity of the NFL in the region. South Koreans have developed a soft spot for American sports, making the NFL a significant part of their sports fandom.

Europe's NFL Enthusiasm

The NFL has also found a solid fanbase in Europe. Germany, with over 6.5 million fans, leads the league's followers on the continent. NFL Europe, in its heyday, played a crucial role in popularizing the league in Europe. Following closely behind Germany is the United Kingdom, with approximately 6 million NFL enthusiasts.

Other Notable NFL Hotspots

Spain, with over 3.5 million fans, stands out as a significant NFL-supporting European country. Across the Arab world, Saudi Arabia emerges as a leader in NFL followership, surpassing the 3 million mark. Australia also boasts a sizable number of NFL fans, with over 2.5 million drawn to the excitement of the league.

The Future of NFL's Global Appeal

While the NFL has yet to gain substantial traction within Africa, the league has been actively working towards penetrating the continent. Although there are currently relatively few followers, the NFL sees immense potential for growth in Africa's sports market. With ongoing efforts to increase awareness and accessibility, the league anticipates a promising future in terms of global followership.

Profile picture Image: NFL Commissioner Roger Goodell's Press Conference

In conclusion, while the NFL may not enjoy the same level of global popularity as the NBA, its dedicated fanbase outside the United States is steadily growing. From Mexico to Brazil, Canada to South Korea, and Europe to the Arab world, American football has captivated audiences around the globe. As the NFL continues to expand its reach and capture the imagination of sports enthusiasts worldwide, the future looks bright for the league's global followership.

1