Travel Brochure Examples to Ignite Your Creative Inspiration

One of the best ways to entice people to visit beautiful travel destinations is with captivating travel brochures. Despite the popularity of platforms like Instagram, travel brochures are still a powerful tool for attracting visitors to your travel company.

In this blog, we have curated a collection of travel and holiday brochure examples to inspire you in creating the perfect design for your business. But first, let's clarify what travel brochures actually are.

What Are Travel Brochures?

A travel brochure is a marketing material, whether in print or digital form, used to promote various travel-related businesses such as trip itineraries, tourist spots, holiday destinations, resorts, and more. It is essential to have both printed and digital brochures readily available since different clients have different preferences when seeking information.

The Importance of Holiday Brochures for Your Business

Holiday brochures can benefit your business in several ways:

• Educate existing customers about trip details, food options, and places to explore.
• Increase brand awareness by incorporating your company logo and colors into the brochure.
• Provide an immersive experience to your target audience by using engaging features such as flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures).
• Share your digital travel brochure content directly through links or QR codes on your business's social media or website.

How to Create an Eye-Catching Travel Brochure

Designing a travel brochure can be a daunting task if you don't have a strategy in place. Follow these steps to create an impressive travel brochure:

1. Research Travel Brochure Examples

Start by researching travel brochures from popular competitors in your niche. Analyze their designs, formats, and unique features. Determine what makes them stand out and what elements you can incorporate into your brochure. This research will help you gain inspiration and ensure your brochure is competitive.

2. Brainstorm Your Unique Selling Proposition (USP)

Identify what sets your brochure apart from the rest. Determine what you can do better in terms of copy, design, and content presentation. For example, highlighting the best places to visit in a location can be a valuable piece of information for your target audience.

3. Consider Size, Format, and Paper Quality

Choose a size that balances providing enough information while being practical for your clients to carry around. The industry standard for a travel brochure is ideally 4" x 9". Additionally, consider the quality of the paper used. High-quality printing paper, such as glossy paper, enhances the user experience.

4. Select an Appropriate Font

Choose a font that aligns with your brand's tone and the overall brochure design. The font should be easily legible and complement the overall aesthetic. Experiment with font styles and sizes to find the perfect combination.

5. Incorporate High-Quality Images

High-quality images are crucial for any travel brochure. They capture the essence of the destination and enhance the written content. Make sure the images blend seamlessly with the overall design and aesthetics of the brochure.

6. Choose an Appropriate Color Scheme

The color scheme you choose for your travel brochure sets the mood and creates the initial impression on your target customers. Select colors that align with the destination concept. For example, use bright blues, greens, and yellows for tropical destinations and subtle, calm, and pastel colors for museums or cafes.

7. Write Engaging and Descriptive Copy

Your travel brochure's copy should paint a clear picture of the destination and evoke emotion. Tailor your content to resonate with your target audience. Share local tips, highlight unique selling points, and provide real testimonials to build trust and engage readers.

8. Design an Appealing Layout

Bring all elements of your travel brochure together seamlessly by selecting a layout that flows well and maintains the reader's attention. Avoid overcrowding your brochure with too many images or text. Plan and visualize the layout before finalizing it, whether you choose a bi-fold or tri-fold design.

9. Include Essential Information

Ensure your travel brochure contains essential components, such as the trip itinerary, food and lodging details, ideal time to visit, a map connecting the destination to nearby cities, and your brand's contact information and branding elements.

Inspiring Travel Brochure Examples to Fuel Your Creativity

Now that we have covered the key steps to create an outstanding travel brochure, let's dive into some inspiring examples to ignite your creative imagination:

Travel Brochure Color Palettes

1. Blue and White: This classic color combination perfectly complements beachy destinations.

2. Pink and White: A pink and white color palette adds a touch of elegance to your brochure.

3. Bright Yellow: A solid, bright yellow palette captures the vibrancy of summer trips.

4. Solid Brown: A dreamy, solid brown palette with a starry theme creates a unique aesthetic.

5. Dual Pink Shade: Subtle pastel pink combined with vibrant fuchsia creates a charming and cohesive palette.

Holiday Brochure Themes

1. Nostalgic Theme: This brochure evokes nostalgia with desaturated peach paper and black-and-white photos.

2. Ocean Theme: Stunning beach photos and a blue color palette capture the beauty of seaside destinations.

3. Classic Theme: A simple yet classy white and dark gray color palette suits any travel destination.

Digital Travel Brochure Examples

1. Nelson The Great Design Studio: Bold HD prints and playful fonts create an eye-catching digital brochure.

2. National Geographic Lindblad Expeditions Family Expeditions: This brochure features a simple yet captivating cover image and detailed information about family-friendly activities.

Get Creative and Design Your Perfect Travel Brochure

After exploring these travel brochure examples, you are now equipped with inspiration and knowledge to create an exceptional travel brochure that captures the attention of your potential clients. Remember to incorporate compelling copy, stunning images, appropriate color palettes, and a well-designed layout to make your brochure truly stand out. Happy designing!